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PPC analysts in NYC manage online ads on Google/social media. They check data, tweak spending, and optimize campaigns to get more visitors and sales. You'll need to be super analytical, understand ad platforms, and be good at optimizing bids and keywords for this role.
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You know those online ads you see everywhere, like on Google or social media? PPC analysts are the folks behind them! They're busy creating and managing those paid campaigns, always watching the numbers and adjusting bids to make sure companies get the most bang for their buck.
To do this kind of work, having a background in marketing or digital advertising is usually a big help. But honestly, really knowing your way around tools like Google Ads and Analytics and being super good at digging into data? That's what you absolutely need to nail this job.