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Copywriters in NYC write for websites, ads, social media, emails, and other things. You help brands talk clearly and convince people. You might work for one company, at an agency, or for yourself.
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You need to write well, edit, and tell a good story. Knowing about tone, who you're writing for, and what the marketing aims are helps you make good content.
You don't need a degree. But a background in writing, journalism, or marketing can help. A strong portfolio, showing your past work, often matters more.